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Post Funnel

The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

May 14, 2021

The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

May 14, 2021

The SMS Advantage for Marketing

As smartphone adoption has risen, so has texting, and marketers are now tapping into the power of SMS

Apr 23, 2021

The SMS Advantage for Marketing

Apr 23, 2021

The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

Apr 21, 2021

The Customer is Always Right?

Apr 21, 2021

3 Personalization Lessons From a Decade of “Share a Coke”

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign

Apr 9, 2021

3 Personalization Lessons From a Decade of “Share a Coke”

Apr 9, 2021

The Do’s and Don’ts of Gathering Customer Feedback

When gathered strategically, customer feedback helps businesses improve satisfaction and retention

Mar 25, 2021

The Do’s and Don’ts of Gathering Customer Feedback

Mar 25, 2021

How to Build a Data-Driven Influencer Marketing Strategy

Push your influencer marketing forward with data

Mar 12, 2021

How to Build a Data-Driven Influencer Marketing Strategy

Mar 12, 2021

Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

Feb 4, 2021

Why Customer Success Should Be Your Core Retention Strategy

Feb 4, 2021

Relationship Marketing 103: It’s the 90s!

As relationship marketing became a more tangible concept, the internet changed the industry forever

Jan 29, 2021

Relationship Marketing 103: It’s the 90s!

Jan 29, 2021

3 Key Differences Between Marketing to Millennials and Zoomers

While there are many similarities between both groups, marketers need to understand how — and why — they differ

Jan 21, 2021

3 Key Differences Between Marketing to Millennials and Zoomers

Jan 21, 2021

Three 2021 Resolutions for Marketing Pros

Pop the champagne, watch the ball drop, and get ready for a new year

Jan 15, 2021

Three 2021 Resolutions for Marketing Pros

Jan 15, 2021

Post Funnel

Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

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