While there are many similarities between both groups, marketers need to understand how — and why — they differ

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Millennials and Generation Z, or Zoomers, are often conflated as a youth-oriented hivemind when it comes to marketing. However, with the oldest millennials nearing 40, there are clearly some critical differences between these demographics.

In this article, we’ll explain what those differences are.

Millennials vs Zoomers

As with all generational groups, who counts as a millennial or a zoomer is defined by when they were born. The exact boundaries vary depending on the information source used, but generally speaking, the millennial era runs from 1980 to 1995, while Generation Z begins in 1996 and stretches into the mid-2000s. …

Pop the champagne, watch the ball drop, and get ready for a new year

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As 2020 finally, finally came to an end, it’s time to start looking towards the future. The beginning of a new year is a great time to make resolutions for the coming months, whether that’s learning a new skill or hitting the gym. If you’re in marketing, your New Year’s resolutions might look a little different.

So while you’re enjoying a socially distant end to this seemingly endless year, think about some ways you can hit the ground running in 2021.

Analyze 2020’s successes (and failures)

Let’s be real: no one wants to think about 2020 for a second longer than they have to. However, as they say, those who don’t learn from history are doomed to repeat it. Between the coronavirus pandemic and the economic downturn, 2020 tested many of us in ways we never thought possible. Once the ball has dropped, it’s important to look back on the year that was and examine what worked — and what didn’t. …

With the right chatbot, your business can scale up marketing and sales with great efficiency and deliver real value for your investment

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Just about every business website has some form of chatbot now, though their level of usefulness does vary. The right chatbot can give your customers a great experience and improve your operational efficiency. But the wrong ones may frustrate customers and cost you business.

The key? Make sure you’re aware of your options and the user experience before committing to any solution.

The origins of the chatbot

The proliferation of chatbots over the last decade may give the impression that they are only a product of the internet. …

Customers find good videos more relatable and are more apt to share them than other forms of content

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Video delivers the experience that most customers prefer, which makes it a must-have for marketing.

Authenticity, storytelling, engagement. These are all terms that marketers now attempt to incorporate into their campaign strategies to really connect with and motivate audiences.

All those are attainable with good video content. That is what makes it your secret weapon for engaging your audience.

Hand someone a whitepaper, and you have to pay them to read it. But everyone enjoys a good story. If you can bring that story to life by showing it through video rather than merely telling it, so much the better.

That’s why video use keeps growing among marketers who recognize its effectiveness. …

In this year of drastic shifts, influencers are the latest group to feel the effects

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Influencer marketing can be a massively successful strategy for companies looking to grow brand awareness and increase sales. However, there’s more to influencer marketing than putting products in the hands of high-profile social media users, and that goes double for 2020. After all, this is the year that changed everything.

According to a recent study from Bluecore, 18% of the 1,005 consumers surveyed in Q2 2020 said that influencer marketing had the most significant impact on their purchasing decisions, placing it in third place behind word of mouth and online ads. However, 29% of that same group said influencers were the least impactful, second only to celebrities. …

Artificial intelligence isn’t just making it easier for brands to “do” traditional marketing. It’s actually revolutionizing the way we approach marketing

As we recently discussed, the artificial intelligence revolution is upon us — and it continues to ramp up almost daily.

The advancements made in AI tech over the recent years have been highly beneficial to marketing teams around the world.

On just a surface level, AI enables marketing teams to become more productive. By today’s standards, even the most rudimentary AI tools can allow marketing teams to create more output while minimizing production costs.

That’s all well and good — but there’s much more to the big picture, here.

Today’s AI-powered technology doesn’t just help marketing teams do “more of the same”. Rather, modern AI has paved the way for the modern marketer to evolve their processes across the board. …

Relationship marketing is a recent concept, but the idea of branding is as old as humanity itself

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Welcome to Relationship Marketing 101, a new monthly series that examines the evolution of marketing — from radio ads to social media — and the lessons this history shares. In this installment, we’ll explore branding’s origins and discuss how marketing behemoths like Coca-Cola learned to connect with customers.

The history of branding dates back thousands of years, though the term didn’t have its current context until the 1500s. According to Skyword, Stone Age cave paintings depict early humans branding animals with paint and tar. That method soon gave way to burning ownership marks onto cattle, while artisans in ancient China, Egypt, and Rome added brands to hand-crafted creations. …

This holiday season, marketers must target their customers with offers and messaging that reflects an understanding of their concerns and preferences

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Cyber Monday, like Black Friday, is really a misleading term. No one is limiting their online shopping to a single day, particularly this year. In fact, many have begun their shopping in October with sales kicking off already last month.

Never mind one day, 2020 became the year of eCommerce

Online retail spending far exceeded any predictions, as consumers stuck at home turned to their devices for shopping. In Q3 alone, as reported in APN News, the amount spent online on retail in the US amounted to $218.1 billion, representing a 50% increase from last year’s Q3 of $145.5 billion.

The NRF reports that, continuing the trend that took off under lockdown, 60% of people surveyed said they intend to do their holiday shopping online. The overwhelming majority of those (91%) planned to use free shipping, while 44% said they would opt for BOPIS (buy online, pick up in store). …

Adapting to the new shopping reality under a pandemic

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Black Friday is synonymous with a crush of shoppers in stores vying for bargains. This year is different.

November has arrived. We switched the clock back, and holiday marketing is in full swing already. In fact, many marketers didn’t even wait until after Halloween to get the season started.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

The attempt to push holiday marketing early happens every year, and so Black Friday has evolved and stretched to pretty much all of November over the past several years. Yet there were always some holdouts who would wait for the super deals on doorbuster specials available in stores only on the day itself. …

Aaron Orendorff
June 19, 2019

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Across the B2C landscape, content production is exploding. Every brand on every medium wants to stake its claim. Blogging is up. Social is up. Video, email, and podcasting are up. And of course, so is investment.

More from PostFunnel on B2C Marketing:

4 Key Differences Between B2C and B2B Retention Marketing
Take a Step Back to Build the Ultimate Content Marketing Checklist
How B2C Health & Wellness Brands Use Webinars to Deliver Value to Customers

According to Content Marketing Institute’s latest report, 86% of B2C companies use content marketing. …


Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

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