As smartphone adoption has risen, so has texting, and marketers are now tapping into the power of SMS

  • To market effectively, you can’t just stick with what worked in the past; you have to use what works now
  • 70% of customers consider texting a good way for businesses to be in touch with them
  • Complying with the legal requirements for SMS is not really…

We all know the customer isn’t always right, but they are certainly never wrong

  • A look at the famous phrase and whether it is in fact right
  • Human beings can be correct and mistaken at the same time and by serving the majority of customers who act in good faith, businesses can position themselves to grow and thrive

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign

  • In an effort to revitalize the brand, the “Share a Coke” campaign was born and became one of the biggest and most recognizable personalization campaigns to date
  • The company’s personalization marketing efforts led to an entirely new revenue stream, and it all started with the most…

When gathered strategically, customer feedback helps businesses improve satisfaction and retention

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

As relationship marketing became a more tangible concept, the internet changed the industry forever

While there are many similarities between both groups, marketers need to understand how — and why — they differ

Millennials vs Zoomers

Pop the champagne, watch the ball drop, and get ready for a new year

Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store