As smartphone adoption has risen, so has texting, and marketers are now tapping into the power of SMS — What’s in this article: To market effectively, you can’t just stick with what worked in the past; you have to use what works now 70% of customers consider texting a good way for businesses to be in touch with them Complying with the legal requirements for SMS is not really…

We all know the customer isn’t always right, but they are certainly never wrong — What’s in this article: A look at the famous phrase and whether it is in fact right Human beings can be correct and mistaken at the same time and by serving the majority of customers who act in good faith, businesses can position themselves to grow and thrive The famous…

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign — What’s in this article: In an effort to revitalize the brand, the “Share a Coke” campaign was born and became one of the biggest and most recognizable personalization campaigns to date The company’s personalization marketing efforts led to an entirely new revenue stream, and it all started with the most…

When gathered strategically, customer feedback helps businesses improve satisfaction and retention — Customer feedback is one of the most vital tools a savvy marketer has at their disposal. By maintaining and monitoring high-value feedback channels, it’s possible to highlight opportunities or blind spots an organization may never have considered. …

Push your influencer marketing forward with data — Influencer marketing remains an effective way to reach mass audiences and drive sales. Almost three out of four consumers said they would spend up to $629 on a purchase inspired by an influencer, and 57% of marketers plan to increase their influencer budgets in 2020. But to win with influencer…

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success — On paper, “customer success” might just sound like a buzzwordy synonym for customer retention. In practice, however, there’s a philosophical distinction that implies an ongoing relationship with customers, as opposed to just waiting for requests. …

As relationship marketing became a more tangible concept, the internet changed the industry forever — Post-war TV, Madison Avenue agencies, “He likes it! Hey Mikey!”, where’s my MTV? No, this isn’t an alternate version of “We Didn’t Start the Fire” — it’s a quick recap of what we covered last month in the previous installment of our Relationship Marketing series. The rise of the television…

While there are many similarities between both groups, marketers need to understand how — and why — they differ — Millennials and Generation Z, or Zoomers, are often conflated as a youth-oriented hivemind when it comes to marketing. However, with the oldest millennials nearing 40, there are clearly some critical differences between these demographics. In this article, we’ll explain what those differences are.

Pop the champagne, watch the ball drop, and get ready for a new year — As 2020 finally, finally came to an end, it’s time to start looking towards the future. The beginning of a new year is a great time to make resolutions for the coming months, whether that’s learning a new skill or hitting the gym. …