Loyalty on Instagram: What Retention Marketers Need to Know

Instagram Engagement by the Numbers

Company Profile

Company Name and Account Username

Profile Picture



Call-to-Action Buttons

Creating Content

Your Main Content

The Caption


Scheduling Content

Communicating with Your Followers




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Post Funnel

Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work