Loyalty on Instagram: What Retention Marketers Need to Know

Instagram Engagement by the Numbers

  • 10x higher than Facebook
  • 54x higher than Pinterest
  • 84x higher than Twitter

Company Profile

  • The company name and account username
  • A profile photo
  • A biography section
  • The category/industry of the company
  • Call-to-Action buttons

Company Name and Account Username

  • Use different spellings of your company name
  • Use numbers to represent words (“2” for “to” or “4” for “for”) — unless it’s part of your actual brand name
  • Choose a username that doesn’t have something to do with your company’s name (i.e., Starbucks wouldn’t want its Instagram name to be “wemakecoffee”).

Profile Picture

Biography

Category/Industry

Call-to-Action Buttons

Creating Content

  • The actual picture/photo/video
  • The caption
  • Account tags and geotags

Your Main Content

  • Product Previews or Demonstrations
  • Announcements
  • Educational/Explainer Videos
  • User-Generated Content
  • Behind-the-Scenes Clips
  • Photos or videos of customers using your product
  • Posts announcing contests requiring followers to engage with your content or post their own content featuring your product
  • Posts soliciting questions from followers in the comment section

The Caption

Tagging

Scheduling Content

Communicating with Your Followers

  • Replying directly to instant messages
  • Replying to comments (whether or not a follower expects you to)
  • Thanking them for reposting your content or tagging your product in user-generated content
  • Responding to their questions during your live broadcasts

Conclusion

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PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

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Post Funnel

Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

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