Post Funnel – Medium

Post Funnel

The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

5 min readMay 14, 2021

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The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

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Post Funnel

The SMS Advantage for Marketing

As smartphone adoption has risen, so has texting, and marketers are now tapping into the power of SMS

5 min readApr 23, 2021

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The SMS Advantage for Marketing

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Post Funnel

The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

5 min readApr 21, 2021

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The Customer is Always Right?

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Post Funnel

3 Personalization Lessons From a Decade of “Share a Coke”

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign

4 min readApr 9, 2021

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3 Personalization Lessons From a Decade of “Share a Coke”

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Post Funnel

The Do’s and Don’ts of Gathering Customer Feedback

When gathered strategically, customer feedback helps businesses improve satisfaction and retention

5 min readMar 25, 2021

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The Do’s and Don’ts of Gathering Customer Feedback

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Post Funnel

How to Build a Data-Driven Influencer Marketing Strategy

Push your influencer marketing forward with data

5 min readMar 12, 2021

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How to Build a Data-Driven Influencer Marketing Strategy

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Post Funnel

Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

3 min readFeb 4, 2021

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Why Customer Success Should Be Your Core Retention Strategy

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Post Funnel

Relationship Marketing 103: It’s the 90s!

As relationship marketing became a more tangible concept, the internet changed the industry forever

7 min readJan 29, 2021

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Relationship Marketing 103: It’s the 90s!

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Post Funnel

3 Key Differences Between Marketing to Millennials and Zoomers

While there are many similarities between both groups, marketers need to understand how — and why — they differ

3 min readJan 21, 2021

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3 Key Differences Between Marketing to Millennials and Zoomers

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Post Funnel

Three 2021 Resolutions for Marketing Pros

Pop the champagne, watch the ball drop, and get ready for a new year

3 min readJan 15, 2021

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Three 2021 Resolutions for Marketing Pros

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Post Funnel

Post Funnel

PostFunnel, by Optimove, covers the intersection of data, technology, design and innovation in retention marketing, helping practitioners to excel at their work

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